Kuration #185 India-Pakistan Cricket Match Helps Disney's Hotstar Set Global Streaming Record
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India-Pakistan Cricket Match Helps Disney's Hotstar Set Global Streaming Record The high-stakes India-Pakistan cricket match set a new global record for on-demand video streaming, with Disney's Hotstar attracting 35 million concurrent viewers. This achievement comes as a significant boost for Hotstar, which had been experiencing a subscriber decline. The event surpassed the previous record held by Viacom18’s JioCinema. Disney's strategy of streaming the ICC World Cup cricket matches for free in India is a countermeasure against competitors like Viacom18, which has gained substantial popularity and even outbid Disney for the IPL streaming rights. The success of the cricket match streaming is a beacon of hope for Disney, as the company is exploring options to sell its India operations, including Hotstar.
TikTok Scores Sizable Disney Deal Including a Content Hub and Publisher Partnership TikTok has secured a significant partnership with Disney, involving a premium ad product, Pulse Premiere, and a dedicated content hub within the TikTok app for Disney fans. This hub will feature videos from Disney’s brands, allow users to create their own content with Disney’s music and special effects, play Disney-themed trivia, and collect “Character Cards” of their favorite characters.
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